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Sustainability

Slow Fashion is something you probably read a lot at the moment, right?

Simply put, it's about a mindful use of resources, ethically correct and fair working conditions and a conscious buying behavior. For us, slow fashion is not just a trend, it's a lifestyle that has to be lived! Let's bring this TOGETHER to the streets!

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Slow Fashion Soil
IT BEGINS IN THE FIELD ...

Almost half of all textiles worldwide are made of Cotton. That adds up to over 25,000,000,000 Kg of Cotton harvested per YEAR!

With such quantities, don't you wonder if sustainability is always at the forefront? We asked ourselves the question and checked it out for you. The result is shocking, but not really surprising. More than 99% of the world's cotton is not organic and does not meet WCYS standards.

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Feel it
… YOU WEAR IT ON YOUR SKIN …

In contrast to regular cotton, WCYS Organic Cotton does not use artificial fertilizers or pesticides on the fields. The natural fiber is free of genetic engineering and much more economical in water consumption.

Instead, crop rotation is encouraged to keep the soil healthier, more fertile and moist. Different crops are grown in the fields throughout the year, depending on the growing season. The waste from picking is reused in the animal feed industry!

The destruction of the eco-system by regular cultivation is only the beginning. The pollutants get in your product and in the end on your skin.

More natural with Natural Raw
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Wear it
… AND BRING IT TO THE STREET!

It's a long way from the field to your home. We make that journey as sustainable and fair as possible to make you feel GOOD.

Take that vibe to the streets!

DO GOOD
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